Our story

‘’Some places impress you.
The South of France leaves a mark.‘’

For Mahdiar, the connection began long before the brand. Summers returning to the Riviera became a ritual that quietly shaped his idea of elegance. Mornings in Saint-Raphaël with an espresso overlooking the sea. Afternoons in Cannes, where style feels instinctive and confidence is worn as easily as linen. Evenings in Saint-Tropez, when the light softens and time seems to stretch.

‘’The South of France was never just a destination. It became a rhythm. A way of living.‘’

For Dennis, it happened in a single moment. At twenty-three, arriving in Villefranche-sur-Mer for the first time, something shifted. The water carried a blue he had never seen before. The
buildings glowed in the late light. Around him, style felt effortless, open collars, precise cuts, confidence without display.

‘’Not to chase trends, but to capture a feeling the feeling of the Riviera.‘’

When Mahdiar later brought the idea of Côte DeMa to Dennis, the conversation lasted less than five minutes. There was no debate, no hesitation. Just a shared recognition that the idea wasn’t just a concept, it was something to build, to live, to turn into a dream.

‘’Côte DeMa was born at that moment.‘’

Every piece is inspired by the South of France, For them, what they wear in the South of France is never forced. Linen shirts slightly unbuttoned. Well cut shorts, knits thrown over shoulders when the sun drops. Pieces chosen not to stand out, but to belong. Fashion, for them, is about comfort, confidence, and ease, never excess. its light, its restraint, and its effortless sense of style. Designed with the same intention: effortless silhouettes, refined
fabrics, and a sense of ease that belongs in warm coastal air.

‘’Where the Riviera is not just worn, but felt in every thread.‘’